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Good afternoon,
🔥1. Cheap mistakes >>
"The people who get the most done don't agonize over decisions. It's not because they have better judgment. They've just structured their lives so being wrong isn't expensive.
When mistakes are cheap, you can move fast and fix what doesn't work. When mistakes are expensive, you overthink everything and still choose wrong.
This is why startups can run circles around big companies. It's not because they're smarter, but because being wrong isn't expensive."
🔥2. Your brain’s new secret weapon (not caffeine)
According to recent research, just one 20g dose of creatine increases cognitive processing speed by 24.5% within 3.5 hours.
A placebo-controlled trial saw creatine rapidly enhance brain bioenergetics and improve cognitive performance during sleep deprivation, with effects lasting up to 9 hours. Nicholas Hulscher breaks this down
Top reads this week
Social Wisdom
“The older you get the more you realize that the small talk was big talk and the big talk was small talk2
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What’s trending
Trend Alert: Organ supplements
Search interest in beef organs is up 1,200%, as users look for ancestral solutions to modern problems like brain fog, low energy, and hormonal imbalances.
The "Super-Organs" to watch:
Beef Liver: The king of the trend. Packed with Vitamins A, B, D, and K.
Beef Heart: A natural source of CoQ10 for energy and cardio health.
Beef Kidney: The secret weapon for thyroid health and histamine issues.
How to Profit from the "Ancestral" Boom
You don’t need to be a doctor or a rancher to ride this wave. Here is how to monetize the organ supplement trend:
1. Niche Down
Dr. Paul Saladino, a popular advocate for the carnivore diet with 2.9M Instagram followers, founded Heart and Soil in 2020 to ride this trend. While Heart and Soil is a giant in the space, there is a massive opening for hyper-targeted brands.
Beef organ supplements for women are getting popular among women with hormone-related concerns like PCOS, or those women trying to conceive. You can launch a brand specifically for Women’s Hormonal Health (targeting PCOS and fertility) or Elite Athletic Recovery.
Your strategy would use a "white label" manufacturer that sources New Zealand grass-fed organs, design high-end minimalist packaging, and market it specifically to one demographic rather than the broad "carnivore" crowd.
2. Sell organ-infused consumer goods
Many people want the benefits of organs but hate swallowing 6+ capsules a day or the "iron" taste of raw liver.
Organ-infused snacks could be the answer to this problem
For example, "Beef Liver Jerky" that tastes like BBQ, or "Organ-Pate" protein bars. If you can mask the taste while keeping the "Ancestral" branding, you’ve got a viral product on your hands.
3. Educate: Offer bio-nutrition coaching
With interest up 1,200%, people are confused about dosages and sourcing.
With the right skills, you can offer "nutrient density" consultancy.
Create a paid "ancestral eating" challenge or a digital guide on "How to Replace Your Synthetic Vitamins with Whole Foods." Use affiliate links for brands like Heart and Soil or Ancestral Supplements to generate passive income from your recommendations.
Fun Fact: Heart and Soil's "Firestarter" supplement is literally just encapsulated kidney fat…proving that in 2026, you can successfully sell "fat" as a "fat burner" if the branding is right.
Did this motivate you?
That’s it for this week.
Keep showing up, make today count 🏃♂️
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